Sam, your AI review manager

Be the one they pick on Google.

Sam answers every review in your voice, keeps your hours and photos current, posts your offers and shows you how people find you. All on your Google Business Profile.

  • Reviews answered daily
  • Photos and posts
  • Holiday hours
  • Calls and searches
A freshly striped lawn in front of a white house A gardener planting a flower bed A crew laying fresh sod

Miller Lawn Co.

4.9 (212)·Lawn care service

Open · Closes 6 PM · Hillcrest

  • Directions
  • Call
  • Website
  • Book

Offer · posted Tuesday

Spring aeration, 15% off this month

Book

DDana O.2 hours ago

Great crew, on time, and the yard looks spotless.

Replied by Sam · 9:02 AM

Thanks Dana! Glad the yard is ready for spring. See you in two weeks.

Samadded 3 photos9:14 AM

Exterior · Hillcrest job, Saturday

Samscheduled a postTue 9:00

Offer

Spring aeration, 15% off this month

Book

Calls from Google30 days

146 ↑ 8%

Thanksgiving hours setClosed Thu, Nov 26

Miller Lawn Co. is a sample business.

Everything on the Google profile your customers check first.

  • Reviews
  • Photos
  • Posts and offers
  • Hours and holidays
  • Booking buttons
  • Business details
  • Every location
  • Calls and searches

Reviews

Every review answered, in your voice.

Sam checks for new Google reviews every morning and replies the way you would. Thank the regulars, own the complaints, and approve the hard ones first.

Google Business · Hillcrest

Reviews

Last 30 days

All reviewsNeeds reply · 1Replied5 stars1–3 stars

Average rating

4.9

↑ 0.1 this month

Total reviews

212

14 new this month

Replied

211

1 waiting for you

Avg. reply time

4 h

Checked daily at 8:00

Latest reviews

  • DO

    Dana O. 2h

    Great crew, on time, and the yard looks spotless.

    Replied
  • RP

    Rick P. 5h

    They missed a strip along the back fence and nobody called me back.

    Draft ready
  • MT

    Marcus T. 1d

    Good job on the sod. Took a week longer than quoted.

    Replied
  • LS

    Lena S. 2d

    Aeration made a real difference. Booking them again in the fall.

    Replied
  • GO

    Grace O. 3d

    Friendly, fast, and they cleaned up everything.

    Replied

Needs you

1 draft

Reply to Rick P., 2 starsnow

“Sorry Rick, that's not our standard. We'd like to come back and fix the fence line at no charge. I'll call you tonight. Jake”

Drafted by Sam in your voice

Approve and postEdit

Sam's routines

Schedules
  • Reply to new Google reviews

    Daily · 8:00 AM

  • Weekly review summary

    Mondays · 8:00 AM

  • Post the weekly offer

    Tuesdays · 9:00 AM

Posting a review replyRequire approval

  • Sounds like you

    Sam learns from your past replies and notes. Names and details, never a template.

  • On your schedule

    Every morning, twice a day, or whenever you ask. New reviews never sit for a week.

  • Your call on the hard ones

    Let Sam post, or approve every reply first. Rewrite or remove any reply later.

Review insights

Know what customers keep saying.

Stars tell you how you're doing. Reviews tell you why. Ask Sam and get the answer as a card you can act on, with the reviews behind it.

What are people saying about us on Google lately?

Google reviews · last 90 days4.8 avg

New

37

↑ 9 vs last

Replied

36

97%

Waiting

1

Rick P.

  • 5★ 31
  • 4★ 4
  • 3★ 0
  • 2★ 1
  • 1★ 1
What customers mention37 reviews

Praised for timing. Asked about price.

Price comes up more than last quarter, mostly from new customers.

On time, tidy crew

“Showed up exactly when they said.”

14 reviews

Clean edges and stripes

“Best the lawn has looked in years.”

11 reviews

Questions about price

“Wish the quote had been itemised.”

4 reviews

Missed spots

“They missed a strip along the fence.”

2 reviews
Tap one to answer

Add “itemised quotes” to the aeration offer?

Yes, add itSuggested
Show me a draft first
Not now
Weekly review summaryMondays

Sep 22 – 28

6 new · 4.8 avg · all answered

Sep 15 – 21

4 new · 5.0 avg · all answered

Photos

Fresh photos, in the right place.

Send Sam the photos from a job, straight from your phone or from Google Drive. Sam writes the description, picks the Google category and adds them to your profile.

Google Business · Hillcrest

Photos

Add photo

All · 48CoverExteriorInteriorTeamProductLogo

A freshly striped lawn in front of a white house
Cover
A gardener planting a flower bed
Exterior
A crew laying fresh sod
Exterior
The owner smiling in the shop doorway
Team
Processing on Google
Add photo

Add photo

Hillcrest

Category

  • Cover
  • Profile
  • Logo
  • Exterior
  • Interior
  • Team
  • Product
  • Food & drink
  • Menu
  • Additional

Description

New flower beds and fresh mulch at a Hillcrest home, finished Saturday.

Written by SamAdd to profile

Photos from Saturday's Hillcrest job

Added all 3 under Exterior with a description on each. The striped lawn is your best shot, so it's now the cover.

View profileUndo cover
  • Every Google category

    Cover, logo, exterior, interior, team, product, menu and more, each photo in its place.

  • Described for you

    A short, specific description on every photo, written the way you talk.

  • From wherever they are

    Your phone, a chat, or a Google Drive folder you point Sam to.

Posts

Posts that keep your profile busy.

A profile with fresh posts looks open for business. Sam writes offers, events and updates with a button to book, order, shop or call, and schedules them.

  • Pepperoni pizza with a melted cheese pull, headline Make tonight a good one

    Two large pies and garlic knots, $29 on weeknights after 9.

    Order
  • A sunlit, spotless kitchen, headline Come home to a clean slate

    Now booking weekly cleans in Riverside and Hillcrest.

    Book
  • Tortoiseshell sunglasses on bright blue, headline Change your outlook

    Free eye test with any pair of frames this month.

    Book
  • A strawberry ice cream cone on red and blue, headline Plans? Cancelled.

    Scoop night this Friday, 6–9 PM. New strawberry swirl.

    Learn more
  • A green city bicycle against a pink wall, headline Take the long way home

    Spring tune-ups, done same day if you drop off by 10.

    Call
  • Hands with a red manicure on blue satin, headline The little details. Done right.

    Gel manicure and a free top coat all week.

    Book
  • A man playing acoustic guitar at home, headline That song you love? Play it.

    First guitar lesson free for new students.

    Sign up
  • An iced matcha latte on green, headline A greener kind of break

    Iced ceremonial matcha is back on the menu for spring.

    Order
  • A polished black car in the dark, headline That first-drive feeling

    Full interior and exterior detail, $40 off in April.

    Book
  • A smiling black-and-white portrait, headline A little more you

    Mini portrait sessions this weekend, 20 minutes each.

    Book
  • A yellow float in a blue pool, headline More float. Less fuss.

    Opening pools for the season from May 1.

    Call
  • A lit amber candle in evening light, headline Let the day go

    The evening collection is in store and online now.

    Shop

Every post planned, before the week starts.

Updates, offers with a code and events with dates. Sam writes each post, makes the image and books it in.

Post the aeration offer every Tuesday in April.

Done. 4 posts scheduled with a Book button. I used Saturday's photos for the first two.

Sam · in chat

Up next on Miller Lawn Co.

  • Spring aeration, 15% off

    Offer · Book button

    Tue 9:00 AM
  • Before and after: Hillcrest

    Update · Learn more

    Fri 12:00 PM
  • Closed for Thanksgiving

    Update · Call

    Nov 20

Your profile

Right hours, right number, every holiday.

Most customers check your hours and tap call without ever visiting your website. Sam keeps everything they see true.

Hours that are never wrong

Split shifts, late closes and every holiday. Tell Sam once and the dates are set ahead of time, so nobody drives to a locked door.

Regular hours

Mon – Fri7:00 AM – 6:00 PM

Saturday8:00 AM – 12:00 PM · 1:00 – 4:00 PM

SundayClosed

Holiday hoursSet by Sam · Mon

Thu, Nov 26 ThanksgivingClosed

Thu, Dec 24 Christmas Eve8:00 AM – 1:00 PM

Fri, Dec 25 Christmas DayClosed

Change it in a sentence

No logins, no forms. Message Sam and the profile updates.

We're closed Dec 24 to 26 this year.

Done. Holiday hours are set for all three days on your Google profile.

Details that match the business

Phone numbers, website and description, kept current.

Phone
(512) 555-0142
Website
millerlawn.smallforce.site
Description
Family-run lawn care across Austin since 2011.

Booking buttons that work

Book, reserve, order, delivery, takeout or shop, linked to wherever you take bookings.

  • Book an appointment Live
  • Online appointment Add
  • Reserve a table Add
  • Order food Add
  • Shop online Add

Every location

Each location's profile, photos and buttons, from one place.

  • HillcrestMain location Up to date
  • RiversideService area Up to date
  • LakewayService area Hours missing

Performance

See how people find you.

Views, calls, directions and website clicks from your profile, with the searches that led there. Straight from Google, and Sam reads them too.

Profile views
3,482
Calls from Google
146
Direction requests
212
Website clicks
318

Google Business · Hillcrest

Profile performance

Live from Google
Views
3,482 ↑ 12%
Calls
146 ↑ 8%
Directions
212 ↑ 5%
Website
318 ↓ 3%

Views

Calls

Searches that found you · September

  • lawn care near me 1,120
  • lawn mowing service 640
  • miller lawn 410
  • sod installation 180
  • lawn aeration 120

Aeration searches are climbing, so I scheduled the aeration offer for Tuesday.

Free tool

Not sure where you stand? Run the free audit.

Your map rank from 9 points around you, the top three nearby and every review still waiting for a reply.

Run the free Google Business Profile audit

“lawn care near me”Map rank · 5 km

  1. 3
  2. 2
  3. 4
  4. 1
  5. 1
  6. 2
  7. 6
  8. 3
  9. 9
Reviews replied
81%
Unanswered low ratings
3
Top 3 nearby
4.1 avg

You're still the boss

Sam does the work. You make the calls.

Decide what needs your OK, give Sam only the access the job needs, and see everything that changed on your profile.

Your OK where it matters

Thank-you replies go out on their own. Complaints and profile edits wait for one tap.

Dana O. · 5 stars

Thank-you reply

Posted

Spring aeration offer

Post · Tue 9:00 AM

Scheduled

Reply to Rick P., 2 starsnow

ApproveReview

Only the keys Sam needs

Choose what Sam can change on your profile, and what needs you.

Sam · Review manager

SoulMemorySkillsPermissions

  • Reply to reviewsRequire approval
  • Add photosAllow
  • Publish postsAllow
  • Edit hours and detailsRequire approval
  • Delete anythingDeny

A record of everything

Every reply, photo and change, written down as it happens.

  • Sam replied to Dana O.'s review

    9:02 AM

  • Sam added 3 photos · Exterior

    9:14 AM

  • You approved the reply to Rick P.

    9:31 AM

  • Sam set Thanksgiving hours

    10:05 AM

Pricing

Sam comes with the whole team. $149 a month.

One plan covers every AI employee, your private HQ and a monthly allowance of credits. No seats, no setup fee.

Every AI employee
Included
SmallForce Credits
4,000 a month
Google Business Profile
800 credits a month
Or pay weekly
$49 a week

FAQ

Questions owners ask about Sam.

Still wondering about something? Ask Maya, our AI receptionist. She knows the product inside out.

Does Sam reply to Google reviews automatically?

Yes. Sam checks for new reviews on the schedule you set, such as every morning, and replies in your voice. Replies can post straight away or wait for your approval.

Will Sam reply to bad reviews?

Yes, calmly and specifically, never with a canned apology. Many owners require approval for negative reviews so they can read the reply first.

Can Sam tell me what customers complain about?

Ask in chat. Sam reads your reviews and answers with the themes, the numbers and the customers' own words. You can also get a summary every week.

How do photos get onto my profile?

Send them to Sam in chat or share them from Google Drive. Sam writes a description, picks the Google category and adds them. You can also upload from the dashboard.

Can Sam post offers and events?

Yes. Sam writes updates, offers and events, makes the image and schedules the post with a button to book, order, shop, sign up, learn more or call.

Does it work with more than one location?

Yes. Switch locations to edit each profile, its photos and its booking buttons. Reviews from every location appear together, and performance covers your main location.

Is there anything Sam can't change?

Attributes, services and menus are still edited in Google directly. Everything else on this page, Sam can do for you.

What does it cost?

Google Business is part of the $149 monthly plan with the rest of your AI team. A connected profile uses 800 of your 4,000 monthly SmallForce Credits.

See pricing

Let Sam look after your Google profile.

Connect your Business Profile in a minute. The first replies can go out today.

See plans and pricing

Miller Lawn Co.

4.9 (212)

Lawn care service · Hillcrest

Open now

Sam replied to Dana’s review 2h