Free tool · Calls

Missed call revenue calculator

See how much revenue unanswered calls may be costing you each month and year, and how much of it better call coverage could win back.

  • Free
  • No sign-up
  • Runs in your browser
1

Your calls

Start with your best guess. Everything updates as you type.

All inbound calls, answered or not.

Busy, after hours or on a job.

Voicemails you return, callers who try again.

Your usual lead-to-customer rate.

What a typical job or customer is worth.

Share of those lost calls you'd answer with always-on coverage.

How it's calculated: missed calls × share not reached later × callers who become customers × average customer value.

Revenue at risk Estimate

$4,820

a month from calls nobody answered

Missed calls a month

42

Lost customers a month

11

At risk a year

$57,834

Won back a month

$4,097

Answering 85% of those calls could win back about $4,097 a month.

Right now about 36 callers a month never hear back.

How it works

Put a number on missed calls in three steps.

  1. 1

    Enter your calls

    How many calls you get a month and roughly how many go unanswered or never get a call back.

  2. 2

    Add what a customer is worth

    Your usual lead-to-customer rate and the average value of a job or customer.

  3. 3

    Read the gap

    See the revenue at risk each month and year, and what answering more of those calls could win back.

Why it matters

A missed call is often a missed customer.

For a local business a phone call is usually a buying signal. When nobody answers, the caller tries the next business in the search results.

Useful for planning

Put a number on the problem before you spend on phone coverage, an answering service or after-hours help.

Better than guesswork

A rough estimate beats a vague feeling, especially when you're deciding what to fix first.

Built for local businesses

The model fits businesses where a call usually means a job: trades, clinics, salons, legal and real estate.

Who it's for

Made for businesses that live on the phone.

Home services

HVAC, plumbing, electrical and roofing, where the call at 2 AM is an emergency job.

Appointment businesses

Dental, med spas, salons and legal practices, where a missed call is a missed appointment.

Sales-led teams

Realtors and property managers, where the fastest reply usually wins the lead.

FAQ

Missed call calculator questions.

Short answers about how the tool works and what it's for.

How does the missed call revenue calculator work?

It takes your monthly calls, the share that go unanswered and the share you still reach later, then applies your lead-to-customer rate and average customer value. The result is the revenue those lost callers may represent each month and year.

Why include calls reached later?

Not every missed call is gone for good. Some callers leave a voicemail or try again. Taking those out keeps the estimate realistic for businesses that already do some follow-up.

Who should use this calculator?

Any business that depends on inbound calls: home services, dental and medical practices, salons and med spas, legal, real estate and other local businesses where a quick answer decides who gets the job.

Is the estimate exact?

No. It's a planning estimate, not a forecast. Its value is showing the size of the gap so you can decide whether better call coverage is worth it.

How can I stop missing calls?

Make sure every call gets answered: forward calls when you're busy, set up after-hours coverage, or use an AI phone answering service like Maya that answers every call, day and night.

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Maya · AI receptionist

Stop missing the calls you just counted.

Maya, your AI receptionist, answers every call, day and night, and tells you about the ones that need you.

Get started See the AI receptionist