Priya K.2 hours ago 
Best balayage I've ever had. Mara took her time and the colour is exactly what I asked for.
Replied by Sam
Thank you, Priya! Mara loved working on your colour. See you for your gloss in six weeks. Jess
Sam, your AI review manager
More 5-star Google reviews. Every one answered.
Sam replies to your Google and Facebook reviews in your voice, on the schedule you set, and emails every customer your review link. Approve every reply first, or let Sam post.
- Google and Facebook
- Replies in your voice
- Approve before posting
- Review requests by email
Samin chat6:12 PM
Ask everyone from today's bookings for a Google review.
Done. 14 emails sent from hello@juniperhair.com, each with your review link.
Tom R.This morning
Waited 25 minutes past my appointment and nobody told me why.
Sam's draft · waiting for you
Tom, you're right and I'm sorry. A colour correction ran over and we should have told you. Your next cut is on us. Jess
Approve and post Edit
Google ratingAll replied
Alicia M.Yesterday Recommends 
Friendly team, fair prices and the best blowout in town.
Replied by Sam
Thanks, Alicia! Come back before your next big night out. Jess
Juniper Hair Studio is a sample business.
Google review management, set up once.
-
Connect Google and Facebook
Sign in to your Business Profile and Facebook Page. Your reviews land in SmallForce.
-
Tell Sam how you talk
Your sign-off, what never to say in public, when to offer a fix. Sam remembers it.
-
Pick a schedule
Every morning, twice a day, or only when you ask. Approval on or off.
Reply to Google reviews
Replies that sound like your front desk wrote them.
Sam reads the whole review, uses the customer's name and answers what they actually said. It follows the notes you give it, so the hundredth reply sounds like the first.
Memory · How Juniper repliesSaved
Notes Sam follows
- Sign off as Jess.
- Thank people by name and mention their stylist.
- Never talk about prices or refunds in public.
- Unhappy client: apologise once, offer to fix it, invite them to call.
Samin chat
Never mention refunds in a public reply.
Got it. I'll invite them to call you instead. Saved to memory.
Nina P.Monday
Mara is a genius with curly hair. Finally a salon that gets it.
Replied by Sam
Nina, this made Mara's week. Thank you for trusting us with your curls. Jess
Dev S.Tuesday
Good cut, but parking nearby is a nightmare.
Replied by Sam
Thanks, Dev, and fair point. The lot behind the bakery is free after 5, and we'll add that to your booking email. Jess
Gary W.Wednesday
Overpriced.
Replied by Sam
Sorry it didn't feel worth it, Gary. I'd like to hear what we missed. Please call me at the studio any time. Jess
Answers what they said
A thank-you names the stylist. A complaint gets the actual problem back, not a template.
Dev S. · 3 stars
“Good cut, but parking nearby is a nightmare.”
Sam's reply
Fair point. The lot behind the bakery is free after 5.
Remembers your rules
Tell Sam once in chat. It saves the note and follows it on every reply after.
- Sign off as Jess
- Mention their stylist
- No refunds in publicJust saved
Change a reply later
Ask Sam to rewrite a Google reply or take it down. Nothing is stuck forever.
Your reply · Google
Thanks, Dev, and fair point. The lot behind the bakery is free after 5.
Rewrite Take down
Schedule and approval
You pick when Sam replies and who presses post.
Most owners have Sam check every morning. Turn on approval and each reply waits for your OK before it goes live. Or skip the schedule and just ask.
Sam · Review manager
Schedules
- Running now
Reply to new Google reviews
Every day · 8:00 AM
-
Reply to new Facebook reviews
Every day · 8:00 AM
-
Review recap in chat
1st of the month · 9:00 AM
-
Ask yesterday's clients for a review
Weekdays · 6:00 PM
Sam · Permissions
What Sam may do
- Read reviews Allow
- Post a review reply Require approval
- Remove a reply Require approval
Sam wants to post a reply8:02 AM
To Tom R. · 2 stars · Google
“Tom, you're right and I'm sorry. A colour correction ran over and we should have told you. Your next cut is on us. Jess”
Approve Deny Waits 5 min for you
On your schedule
Daily, twice a day, weekdays only. Sam also replies whenever you ask in chat.
8:00 AM1:00 PM or whenever you ask
Approval for every reply
Approval covers every reply, five stars or one. Switch it off once you trust the drafts.
Post a review reply
Allow Require approval (selected) Deny
Drafts when you want them
Prefer to edit first? Ask Sam for drafts in chat and post the ones you like.
Draft replies for today's reviews. Don't post yet.
3 drafts ready for you.
- Priya K. · 5 starsDraft
- Dev S. · 3 starsDraft
- Tom R. · 2 starsDraft
Negative Google reviews
When a one-star lands, you look like the calm one.
Sam drafts a reply that owns the problem and offers a fix, then waits for you. Future customers read how you handled it, not just what went wrong.
Sam never
- Argues with a customer in public
- Shares anything private about a visit
- Offers a discount to change a review
- Writes reviews for you, ever
Think a review is fake? Only Google can remove it. Sam writes a short, polite reply and tells you how to report it.
One review, start to finish
-
8:00 AM
Sam reads Tom's 2-star review
Waited 25 minutes past his appointment, nobody explained.
-
8:01 AM
Drafts a calm reply
Owns the mistake, gives the reason, no excuses.
-
8:09 AM
You add the fix
“Add that his next cut is on us.”
-
8:10 AM
Reply goes live on Google
Anyone who reads the review now sees how you handled it.
Tom R.Today
Waited 25 minutes past my appointment and nobody told me why.
Reply from Juniper Hair Studio · 8:10 AM
Tom, you're right and I'm sorry. A colour correction ran over and we should have told you. Your next cut is on us. Jess
Get more Google reviews
Ask every customer. That's how Google wants it.
Give Sam today's bookings. It sends each person a review request email with your Google review link, from your own address. Everyone gets asked, not only the happy ones, which is what Google's rules expect.
SamReview manager
Here are today's bookings. Ask everyone for a Google review.
bookings-sep-28.csv
Sent 14 emails from hello@juniperhair.com, each with your Google review link. 2 clients had no email, so I skipped them.
Do this every weekday at 6.
Scheduled. Upload the day's bookings or connect your booking app and I'll use that.
Google Business · Profile
g.page/r/juniper-hair/reviewCopy review link
Paste it on receipts, in texts you send, or on a card at the front desk.
FromJuniper Hair Studio <hello@juniperhair.com>
Topriya.k@gmail.com
SubjectHow was your visit today, Priya?
Hi Priya,
Thanks for coming in to see Mara today. If you have a minute, a quick Google review helps other people find us, and we read every one.
Leave a Google review Thank you,
Jess, Juniper Hair Studio
-
Sent from your address
Your connected Gmail or Sam's own mailbox, signed the way you sign.
-
Everyone gets asked
No filtering out unhappy customers first. Google calls that review gating.
-
No rewards offered
Discounts for reviews break Google's rules, so the email never offers one.
Ask Sam
Ask what customers keep saying.
No dashboard to learn. Ask a question in chat and Sam reads your reviews, then answers with the quotes behind it.
What do clients complain about lately?
Google and Facebook reviews · since July41 reviews
What clients mention most
Stylists get the praise. Complaints are about timing, mostly on Saturdays.
- 14 reviews
Mara's colour work
“Colour is exactly what I asked for”
- 9 reviews
Friendly front desk
“They still fit me in last minute”
- 5 reviews
Waiting past appointment time
“Waited 25 minutes, nobody said why”
- 4 reviews
Parking
“Parking nearby is a nightmare”
Suggestion
Text clients when you run late?
4 of the 5 wait complaints were Saturdays after 2 PM. A heads-up message would have covered most of them.
Not nowDraft a message
Try asking
- Which stylist gets named most?
- Any reviews still without a reply?
- How did March compare to February?
Where Sam works
Google and Facebook reviews, one reviewer.
Connect your Business Profile and your Facebook Page. Sam handles both on the same schedule, with the same notes.
Several locations under one Google account? Their reviews show up together, and Sam replies to each one.
| Google | Facebook | |
|---|---|---|
| Read every review | ||
| Reply in your voice | ||
| Rewrite a reply | — | |
| Remove a reply | Not on Facebook | |
| Copy your review link | — |
Pricing
Sam comes with the whole team. $149 a month.
One plan covers every AI employee, your private HQ and a monthly allowance of credits. No seats, no setup fee.
- Every AI employee
- Included
- SmallForce Credits
- 4,000 a month
- Each Google or Facebook account
- 800 credits a month
- Or pay weekly
- $49 a week
FAQ
Questions owners ask about reviews.
Still wondering about something? Ask Maya, our AI receptionist. She knows the product inside out.
What is Google review management?
It's the work of reading every review on your Google Business Profile, replying to each one, asking customers for new reviews and handling the bad ones calmly. With SmallForce, Sam, your AI employee, does that work on your schedule and in your voice, and you approve as much as you like.
How quickly does Sam reply to a new review?
On the schedule you set. Most owners pick every morning, and some add an afternoon run. You can also ask Sam to reply right now in chat. A new review doesn't trigger a reply on its own, so pick a schedule that fits how busy you are.
Can I approve every reply before it posts?
Yes. Set posting a review reply to Require approval and every reply waits for your OK, five stars or one. Approval can't be limited to bad reviews only. If nobody approves within five minutes, nothing is posted.
How should I respond to a negative Google review?
Reply soon and stay calm. Thank them, own what went wrong without excuses, offer a way to fix it and invite them to call you. Keep private details out of the reply. Sam drafts replies that follow these steps and the notes you give it.
Can Sam remove a fake or unfair Google review?
No. Only Google can remove a review, and only when it breaks Google's policies. You can report it from your Business Profile. Meanwhile Sam can post a short, polite reply so other customers see your side.
How do I get more Google reviews?
Ask every customer, soon after their visit, with a direct link to your review form. Give Sam a list of today's bookings and it emails each person your Google review link from your own address. It sends email only; texts aren't supported yet.
Is it OK to ask customers for Google reviews?
Yes. Google allows asking customers for reviews. What it doesn't allow is offering discounts or gifts in exchange, or asking only the customers you expect to be happy. Sam's review requests go to everyone and never offer a reward.
Does Sam reply to Facebook reviews too?
Yes. Connect your Facebook Page and Sam reads and replies to its reviews and recommendations on the same schedule. Removing a reply works on Google only.
What if I have more than one location?
Connect each Google Business Profile account. Reviews from every location under one account show up together, and Sam replies to each review on the right listing.
What does it cost?
Sam is included in the SmallForce plan, $149 a month or $49 a week, with every other AI employee. Each connected Google or Facebook account uses 800 credits a month from your plan's allowance.
Let Sam answer your Google reviews.
Connect Google and Facebook in a minute. The first replies can go out today.
From $149 a month for the whole team. See pricing