Based on 459 handyman ads running now from 255 businesses (88 fully tracked). US and Canada, Meta and Google.
Data as of · refreshed every few days
88 fully tracked
of ads running now
35% running 90+ days
Platform data Exact, straight from Meta and Google AI-read Our AI checked each ad, spot-checked before we publish AI judgment · ranked Shown as an order, never a %
Of 459 handyman ads running on Oct 14, 2026
28% of handyman ads send people to a message button.
Other: marketplace listing 9%, no button 5%, links to their Facebook or Instagram 4%. Every Google ad links to a website.
Of 88 handyman businesses we fully track
38%
of handyman businesses we fully track use a message button in at least one running ad
33 of 88 businesses · one business, one vote
By ads: 28% of handyman ads running on Oct 14, 2026
Of 459 handyman ads running on Oct 14, 2026
Platform
Format
Of 459 handyman ads on Meta, running on Oct 14, 2026
One ad usually runs in several places, so these add up to more than 100%.
13% test several versions of the ad
Of 459 handyman ads on Meta, running on Oct 14, 2026
Of 459 handyman ads running on Oct 14, 2026
Half of handyman ads running now have been up for 23 days or more.
23 days median time running so far
35% running 90 days or more
Of 88 handyman businesses we fully track
By Facebook page likes (their largest page), a rough sign of size.
Of 497 distinct handyman ad designs our AI has read, running on Oct 14, 2026
18% of handyman ad designs show a price.
Bars: share of distinct ad designs (“names a city or service area” counts ads). Beside each: share of fully tracked businesses with at least one.
AI-read: our AI checked every ad for this. We publish a label only once 50 random answers per industry are at least 90% right.
Most common first, among handyman ad designs our AI has read
Most common opening in handyman ads: bold claim.
Ranked by how many ads our AI judged this way. Judgments like style are less exact than a yes/no read, so we show the order, not percentages.
These numbers describe what the ad library tracks: 459 running ads from businesses found by industry searches. They aren’t a share of every ad in the industry.
Ads running on the date shown, from US and Canadian businesses we found by industry searches, on Meta and Google. Each ad counts under its own industry, so a plumbing company’s AC ad counts as HVAC. Business numbers count only businesses whose ads we’ve all read in the last 30 days, one vote each. Ad numbers need 100 running ads; business numbers need 30 such businesses.
Platform data comes from Meta and Google as-is: where ads send people, platform, format, placements, buttons and run time. AI-read numbers come from our AI checking each ad design for a price, an offer or a guarantee, published once spot-checks are 90% right. AI judgments like style or tone are shown as rankings only.
These are shares of ads, not of spend. Meta and Google don’t publish spend, reach, impressions, clicks, leads or audience age and gender for US and Canadian ads, and ads don’t say which city they target.
Every card has its own link. Quote a number with its unit and date, and link to this page.
SmallForce Ad Library Stats, “Handyman”, data as of Oct 14, 2026. https://dev.smallforcehq.com/ad-library/stats/handyman
Behind the numbers
Every number here comes from ads in the free library. Search them by industry, button or offer, and when one fits, Priya, your AI ads manager, makes your version. Nothing runs until you approve it.
