Landscaping advertising statistics

Based on 2,371 landscaping ads running now from 728 businesses (320 fully tracked). US and Canada, Meta and Google.

Data as of · refreshed every few days

Ads running now
2,371
Businesses advertising
728

320 fully tracked

Ads with a call button
5%

of ads running now

Median time running
16 days

29% running 90+ days

Platform data Exact, straight from Meta and Google AI-read Our AI checked each ad, spot-checked before we publish AI judgment · ranked Shown as an order, never a %

Where ads send people

Platform data
Link

Of 2,371 landscaping ads running on Oct 14, 2026

26% of landscaping ads send people to an instant form.

Other: marketplace listing 7%, no button 6%, links to their Facebook or Instagram 4%. Every Google ad links to a website.

Businesses, not ads

Platform data
Link

Of 320 landscaping businesses we fully track

25%

of landscaping businesses we fully track use an instant form in at least one running ad

80 of 320 businesses · one business, one vote

By ads: 26% of landscaping ads running on Oct 14, 2026

  • Instant form 25% · 80 businesses
  • Call button 10% · 33 businesses
  • Message button 21% · 67 businesses

Platform and format

Platform data
Link

Of 2,371 landscaping ads running on Oct 14, 2026

Platform

Format

Where Meta ads run

Platform data
Link

Of 2,371 landscaping ads on Meta, running on Oct 14, 2026

  • Facebook 98%
  • Instagram 95%
  • Audience Network (other apps) 53%
  • Threads 27%
  • Messenger 22%
  • WhatsApp 14%

One ad usually runs in several places, so these add up to more than 100%.

10% test several versions of the ad

Buttons on Meta ads

Platform data
Link

Of 2,371 landscaping ads on Meta, running on Oct 14, 2026

  • Get quote 33%
  • Learn more 18%
  • Message page 10%
  • Contact us 9%
  • See details 6%
  • Call now 5%

How long ads run

Platform data
Link

Of 2,371 landscaping ads running on Oct 14, 2026

Half of landscaping ads running now have been up for 16 days or more.

16 days median time running so far

29% running 90 days or more

Business size

Platform data
Link

Of 320 landscaping businesses we fully track

  • Under 1,000 page likes 69% · 222 businesses
  • 1,000–10,000 29% · 93 businesses
  • 10,000–100,000 1% · 4 businesses
  • Over 100,000 0% · 1 businesses

By Facebook page likes (their largest page), a rough sign of size.

What’s in the ad

AI-read
Link

Of 3,006 distinct landscaping ad designs our AI has read, running on Oct 14, 2026

19% of landscaping ad designs show a price.

  • Names a city or service area 57% · 71% of businesses
  • Free quote or estimate 38% · 59% of businesses
  • Burned-in captions 23% · 31% of businesses
  • Shows a price 19% · 24% of businesses
  • Someone talks to camera 17% · 27% of businesses
  • Deadline or limited time 14% · 24% of businesses
  • Uses social proof (reviews, testimonials, customer counts) 11% · 19% of businesses
  • Percentage off 9% · 13% of businesses
  • Guarantee or warranty 8% · 16% of businesses
  • Financing 7% · 5% of businesses
  • Money off ($) 4% · 7% of businesses

Bars: share of distinct ad designs (“names a city or service area” counts ads). Beside each: share of fully tracked businesses with at least one.

AI-read: our AI checked every ad for this. We publish a label only once 50 random answers per industry are at least 90% right.

How they’re made

AI judgment · ranked
Link

Most common first, among landscaping ad designs our AI has read

Most common opening in landscaping ads: bold claim.

Style

  1. 1Product shot
  2. 2Founder or expert
  3. 3Demo

Opening

  1. 1Bold claim
  2. 2Visual only
  3. 3Question

Tone

  1. 1Urgent
  2. 2Calm
  3. 3Educational

Main benefit

  1. 1Results
  2. 2Convenience
  3. 3Quality

Ranked by how many ads our AI judged this way. Judgments like style are less exact than a yes/no read, so we show the order, not percentages.

See the ads behind the numbers

Link

These numbers describe what the ad library tracks: 2,371 running ads from businesses found by industry searches. They aren’t a share of every ad in the industry.

How we count, and what we can’t see

What we count

Ads running on the date shown, from US and Canadian businesses we found by industry searches, on Meta and Google. Each ad counts under its own industry, so a plumbing company’s AC ad counts as HVAC. Business numbers count only businesses whose ads we’ve all read in the last 30 days, one vote each. Ad numbers need 100 running ads; business numbers need 30 such businesses.

Three kinds of numbers

Platform data comes from Meta and Google as-is: where ads send people, platform, format, placements, buttons and run time. AI-read numbers come from our AI checking each ad design for a price, an offer or a guarantee, published once spot-checks are 90% right. AI judgments like style or tone are shown as rankings only.

What we can’t see

These are shares of ads, not of spend. Meta and Google don’t publish spend, reach, impressions, clicks, leads or audience age and gender for US and Canadian ads, and ads don’t say which city they target.

Cite these numbers

Every card has its own link. Quote a number with its unit and date, and link to this page.

SmallForce Ad Library Stats, “Landscaping and lawn care”, data as of Oct 14, 2026. https://dev.smallforcehq.com/ad-library/stats/landscaping

Ask your own AI about these numbers.

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Explain the main findings on dev.smallforcehq.com/ad-library/stats/landscaping in plain words for someone who runs a landscaping business. What stands out?

Behind the numbers

See the real ads, then make yours.

Every number here comes from ads in the free library. Search them by industry, button or offer, and when one fits, Priya, your AI ads manager, makes your version. Nothing runs until you approve it.