Plumbing advertising statistics

Based on 2,527 plumbing ads running now from 599 businesses (357 fully tracked). US and Canada, Meta and Google.

Data as of · refreshed every few days

Ads running now
2,527
Businesses advertising
599

357 fully tracked

Ads with a call button
10%

of ads running now

Median time running
23 days

26% running 90+ days

Platform data Exact, straight from Meta and Google AI-read Our AI checked each ad, spot-checked before we publish AI judgment · ranked Shown as an order, never a %

Where ads send people

Platform data
Link

Of 2,527 plumbing ads running on Oct 14, 2026

18% of plumbing ads send people to an instant form.

Other: no button 4%, links to their Facebook or Instagram 3%. Every Google ad links to a website.

Businesses, not ads

Platform data
Link

Of 357 plumbing businesses we fully track

24%

of plumbing businesses we fully track use an instant form in at least one running ad

85 of 357 businesses · one business, one vote

By ads: 18% of plumbing ads running on Oct 14, 2026

  • Instant form 24% · 85 businesses
  • Call button 26% · 91 businesses
  • Message button 8% · 28 businesses

Platform and format

Platform data
Link

Of 2,527 plumbing ads running on Oct 14, 2026

Platform

Format

Where Meta ads run

Platform data
Link

Of 2,527 plumbing ads on Meta, running on Oct 14, 2026

  • Facebook 98%
  • Instagram 97%
  • Audience Network (other apps) 50%
  • Threads 42%
  • Messenger 25%
  • WhatsApp 16%

One ad usually runs in several places, so these add up to more than 100%.

18% test several versions of the ad

Buttons on Meta ads

Platform data
Link

Of 2,527 plumbing ads on Meta, running on Oct 14, 2026

  • Learn more 20%
  • Book travel 14%
  • Get quote 11%
  • Contact us 11%
  • Call now 10%
  • See details 10%

How long ads run

Platform data
Link

Of 2,527 plumbing ads running on Oct 14, 2026

Half of plumbing ads running now have been up for 23 days or more.

23 days median time running so far

26% running 90 days or more

Business size

Platform data
Link

Of 357 plumbing businesses we fully track

  • Under 1,000 page likes 62% · 220 businesses
  • 1,000–10,000 36% · 128 businesses
  • 10,000–100,000 2% · 8 businesses
  • Over 100,000 0% · 1 businesses

By Facebook page likes (their largest page), a rough sign of size.

What’s in the ad

AI-read
Link

Of 2,531 distinct plumbing ad designs our AI has read, running on Oct 14, 2026

26% of plumbing ad designs show a price.

  • Names a city or service area 53% · 70% of businesses
  • Free quote or estimate 26% · 48% of businesses
  • Shows a price 26% · 52% of businesses
  • Burned-in captions 24% · 40% of businesses
  • Someone talks to camera 22% · 30% of businesses
  • Uses social proof (reviews, testimonials, customer counts) 14% · 28% of businesses
  • Guarantee or warranty 14% · 29% of businesses
  • Deadline or limited time 13% · 31% of businesses
  • Money off ($) 9% · 28% of businesses
  • Financing 8% · 23% of businesses
  • Percentage off 7% · 13% of businesses

Bars: share of distinct ad designs (“names a city or service area” counts ads). Beside each: share of fully tracked businesses with at least one.

AI-read: our AI checked every ad for this. We publish a label only once 50 random answers per industry are at least 90% right.

How they’re made

AI judgment · ranked
Link

Most common first, among plumbing ad designs our AI has read

Most common opening in plumbing ads: bold claim.

Style

  1. 1Product shot
  2. 2Founder or expert
  3. 3Animation

Opening

  1. 1Bold claim
  2. 2Question
  3. 3Pain point

Tone

  1. 1Urgent
  2. 2Educational
  3. 3Calm

Main benefit

  1. 1Price
  2. 2Results
  3. 3Quality

Ranked by how many ads our AI judged this way. Judgments like style are less exact than a yes/no read, so we show the order, not percentages.

How we count, and what we can’t see

What we count

Ads running on the date shown, from US and Canadian businesses we found by industry searches, on Meta and Google. Each ad counts under its own industry, so a plumbing company’s AC ad counts as HVAC. Business numbers count only businesses whose ads we’ve all read in the last 30 days, one vote each. Ad numbers need 100 running ads; business numbers need 30 such businesses.

Three kinds of numbers

Platform data comes from Meta and Google as-is: where ads send people, platform, format, placements, buttons and run time. AI-read numbers come from our AI checking each ad design for a price, an offer or a guarantee, published once spot-checks are 90% right. AI judgments like style or tone are shown as rankings only.

What we can’t see

These are shares of ads, not of spend. Meta and Google don’t publish spend, reach, impressions, clicks, leads or audience age and gender for US and Canadian ads, and ads don’t say which city they target.

Cite these numbers

Every card has its own link. Quote a number with its unit and date, and link to this page.

SmallForce Ad Library Stats, “Plumbing”, data as of Oct 14, 2026. https://dev.smallforcehq.com/ad-library/stats/plumbing

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